Tusker Oktobafest 2025 Launches Nationwide with Nairobi “Kulture” Experience
Kenya Breweries Limited (KBL) has officially launched the sixth edition of its annual beer festival, Tusker Oktobafest. The highly anticipated event promises a nationwide celebration of Kenyan beer and culture.
The launch took place on September 25 at the Tusker Brew House, where media, influencers, and performers gathered for an industry night that introduced a month-long calendar of festivities.
Nairobi Kulture Experience Opens the Festival
This year’s festival takes on a deconstructed, nationwide format designed to bring the celebration closer to beer lovers across the country. The Nairobi edition will set the tone on October 4 at Carnivore Grounds with the Tusker “Kulture” experience, a throwback to 2000s Kenyan music.
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KBL Leaders Share Festival Vision
Marketing Manager Mark Mugisha highlighted the brand’s commitment:
“In the six years of celebrating Kenyan beer and culture, we have built a phenomenal platform with Oktobafest. As the format evolves to meet consumer needs, our dedication to celebrating beer and culture remains strong. This year, we are taking the festival to the people, deepening our social and economic impact nationwide.”
Acting Commercial Director Edward Kimathi emphasized the strategic approach:
“This year’s format creates more authentic experiences while opening opportunities for local service providers and talent. As a proud Kenyan brand, KBL continues to support the local economy.”
Regional Festival Calendar
Tusker Oktobafest 2025 will feature regional editions, each offering unique experiences:
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Nairobi Edition: October 4 at Carnivore Grounds
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Rift Edition: October 11 at Tamasha, Eldoret
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Coast Edition: October 18 at New Big Tree, Bamburi
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Lake Edition: October 25 at Atella Beach Resort, Kisumu
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Mountain Edition: November 1 at The Stinger Lounge Kinyuki, Nanyuki
Nationwide Activations and Beer Offers
Beyond the main festivals, more than 200 activations will take place across the country. Beer enthusiasts can also enjoy flash sales and discounts on popular KBL beers, including lagers, stouts, ciders, and malts, available on ke.thebar.com and selected e-commerce platforms.
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