Jetour Launches Four New SUVs in Kenya, Plans Local Assembly to Boost Jobs and Innovation
Jetour Kenya, a brand under Global Motors Centre Limited, has officially entered the Kenyan market with the launch of four new sport utility vehicles: the Jetour T2, Dashing, X70 Plus, and T1. The launch event in Nairobi marked a major step in Kenya’s fast-growing automotive sector, introducing vehicles that blend performance, luxury, and smart technology.
The brand also announced plans for local assembly to create jobs, strengthen technical skills, and contribute to Kenya’s Vision 2030 goals on industrialization and green mobility. The move reinforces Kenya’s position as a regional hub for automotive innovation and sustainable transport.
Jetour’s lineup has been tailored for Kenya’s roads and lifestyle, offering a mix of rugged capability and refined comfort.
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Jetour T2: Designed for off-road adventures, the T2 comes with a 2.0L turbocharged engine, BorgWarner 4WD, and a 700mm wading depth, making it ideal for Kenya’s diverse terrain.
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Jetour Dashing: A futuristic SUV built for city drivers, featuring an aerodynamic design, AI-assisted driving, and a digital cockpit for tech-forward motorists.
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Jetour X70 Plus: A global bestseller offering seven-seat comfort, advanced safety, and smart connectivity for families.
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Jetour T1: Compact, connected, and practical, this model targets young urban drivers and first-time SUV owners.
Each model reflects Jetour’s “Travel+” philosophy, designed to inspire exploration and confidence while delivering reliable performance across both city and off-road conditions.
Ali Zubedi, Executive Managing Director at Global Motors Centre Limited, said,
“Jetour is more than a car brand — it’s a commitment to progress. As we begin local assembly, we’re creating jobs, building skills, and strengthening Kenya’s automotive ecosystem. Our mission is to make world-class SUVs accessible to every Kenyan household.”
Farooq Sheikh, Managing Director at Jetour Kenya, added,
“Kenya is ready for vehicles that combine elegance, reliability, and innovation. Jetour brings a modern mobility experience that fits our terrain and lifestyle — from rugged drives to urban commutes.”
Andy Yuan, Vice President of Jetour International, highlighted Kenya’s strategic role, saying,
“Kenya is a key market for Jetour in Africa. Its vibrant economy and youthful population make it the perfect hub for sustainable mobility and long-term growth.”
Prof. Erastus Gatebe, Industrialisation Secretary at the Ministry of Investment, Trade and Industry, praised the brand’s plans, stating,
“Jetour’s plan to establish local assembly will create hundreds of jobs, enhance skills transfer, and support Kenya’s Vision 2030 industrialisation and clean mobility goals. This aligns directly with the government’s drive for sustainable transport and local value addition.”
Jetour’s entry into the market marks a strong commitment to building a future-ready automotive industry in Kenya one that prioritises innovation, sustainability, and local empowerment.
