Absa Bank Kenya Named Bank of the Year at 2025 Banker Awards
Absa Bank Kenya has been named Bank of the Year – Kenya at the 2025 Banker Awards, one of the most competitive honours on the continent.
The award recognises the bank’s disciplined execution of a segment-led, ecosystem-driven strategy, strengthening its relevance across Private and Personal Banking, Business Banking, and Corporate & Investment Banking. This approach has enabled Absa to serve entire value chains with deeper insight and tailored solutions.
Despite sector-wide challenges, Absa Bank Kenya delivered strong full-year 2024 results, marked by improved profitability, disciplined cost management, and business diversification.
According to The Banker, Absa’s strategic repositioning transformed the bank from a product-centric model to a segment-focused approach, significantly enhancing customer value, advisory capabilities, and relationships across key segments.
Abdi Mohamed, Managing Director & CEO, Absa Bank Kenya, commented:
“This award reinforces our transformation into a purpose-led, segment-driven financial institution. It recognises the work we have done to focus on people, their needs, and the ecosystems shaping their decisions.
Being named Bank of the Year in Kenya affirms that our strategy is bearing fruit and advances our purpose of Empowering Africa’s Tomorrow, together… one story at a time. Every customer who walks with us should feel seen, supported, and assured that Your Story Matters.”*
Absa continues to strengthen customer-centricity, deepen advisory excellence, expand distribution in growth corridors, accelerate digital journeys, and build a diversified, sustainable business. These efforts position Absa Kenya as one of the most future-ready and customer-responsive banks in the market.
The Banker’s Bank of the Year Awards honour financial institutions that combine operational strength with strategic clarity, innovation, and commitment to customers and communities. The 2025 winners demonstrated resilience, service quality, and the ability to respond to evolving economic and social needs.
