Safaricom Celebrates 25 Years of Transforming Lives

Safaricom Marks 25 Years of Connecting and Transforming Lives

Safaricom (NSE: SCOM) today marked its Silver Jubilee, celebrating 25 years since officially launching on October 23, 2000.

What began as a pioneering mobile service provider has evolved into a purpose-driven technology company that continues to transform lives through connectivity, financial inclusion, and social impact — not just in Kenya, but across the region.

“Today, we are not only celebrating 25 years of existence, but also 25 years of connecting and transforming millions of lives. From the first mobile call on our network in 2000 to becoming a key driver of Kenya’s digital economy, our story has been one of innovation, inclusion, and impact. We are deeply grateful to our customers who have walked this incredible journey with us. As we look ahead, we remain committed to driving digital transformation, supporting enterprise, and empowering communities to thrive in a connected world,” said Dr. Peter Ndegwa, CEO, Safaricom PLC.

Peter Ndegwa - CEO Safaricom
Peter Ndegwa – CEO Safaricom

Over the past two and a half decades, Safaricom’s growth has been built on innovation, strong partnerships, and the trust of Kenyans. The company recently crossed the 50 million customer mark in Kenya — a major milestone that reflects its deep connection with the people it serves.

Through M-PESA, which now has more than 35 million active users, Safaricom has redefined financial services, driving inclusion, entrepreneurship, and economic growth. The mobile money platform has empowered millions to transact, save, and invest securely, cementing Kenya’s position as a global fintech leader.

Safaricom has also made significant investments in network expansion and digital infrastructure to enhance reliability and accessibility nationwide. The rollout of 5G technology has positioned Kenya as a regional innovation hub, supporting faster internet speeds, emerging technologies, and improved access to government and business services from anywhere in the country.

Regionally, Safaricom extended its footprint with the launch of Safaricom Ethiopia in 2022. The company has since introduced M-PESA in Ethiopia, advancing the country’s digital and financial inclusion goals. By August 2025, Safaricom Ethiopia had surpassed 10 million customers, marking a major milestone in the company’s regional growth strategy.

Staying true to its purpose of Transforming Lives, Safaricom continues to invest in communities through its foundations and social impact programs. These initiatives support education, healthcare, and environmental conservation, among other areas, reaching millions of people and reinforcing the company’s commitment to inclusive and sustainable growth.

As it celebrates 25 years, Safaricom stands as a symbol of Kenya’s progress, a company that began with a single mobile call and grew to become a cornerstone of the nation’s digital transformation.

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